Interview with Camilla and Nikko, Founders of JUP
Written By Rebecca Taylor

Interview with Camilla and Nikko, Founders of JUP

Camilla and Nikko, a husband and wife team, founded in 2022 with the desire to offer a more personal and discreet way of serving clients in Jupiter, Florida. Here we interview them to find out more about JUP and their love for the area.

What is JUP?

JUP is a boutique real estate advisory, affiliated with Coldwell Banker. We make it easy to uncover the best opportunities in Jupiter.

Read more about us on the Meet The Team Page

What inspired you to create JUP?

The love for the area. We have both lived in Europe, Asia, California and Florida. We love to travel but Jupiter has it all. From beaches to boating and the most beautiful intercoastal waterway, it is hard to find a reason to leave. We love raising our kids here and saw an opportunity to share our love for the area with other people who share similar interests.


What five words best describe JUP?

Personalized, knowledgeable, authentic, progressive, nimble.


Who is the JUP customer?

We mostly work with families. Having a home in Jupiter is great for quality time and there is so much for kids and young families to do together. It’s fairly common to have families who are spread out want to have a place to all get together. People who buy homes in Jupiter tend to be looking for that special view or private sanctuary, which is exactly what we have to offer.


Where is your favorite place in Jupiter and why?

There are so many. The inlet is a magical place.To see the currents as the tides change is captivating. Up the Indian river at high tide you get this bright turquoise water and there is so much wildlife from fish, turtles and manatees. The Blowing Rocks preserve is also incredible. We love to go for long walks there and once you are up the beach you can’t see any signs of human development. It’s very special to have a protected area like that to see Florida’s natural coastline.


What are your top tips for real estate in Jupiter?

Over time, the natural protected areas and urban planning in Jupiter is going to make the area even more desirable. Even if the rest of Florida continues to develop, there is simply no more land to develop in Jupiter so once you have your slice of paradise, it’s likely to stay that way. If you value beautiful nature, Jupiter is hard to beat.


What makes working with JUP so unique and special?

Probably the level of personal service we offer each client. Everything we do from the market research to give clients a full picture to the time we spend getting to understand a customer’s preferences is built around giving them the best service. When we start working with a client, everything is focused on pleasing the clients. It’s all personalized, and we think that makes all the difference in the world.


What personally inspires you?

There’s nothing more exciting than being part of someone’s dream project. Whether that’s a beachfront estate or a home with a dock because someone always wanted to have their boat docked where they live.


What is your most memorable experience in Jupiter?

Seeing two gigantic turtles playing in the ocean after laying their eggs at Blowing Rocks. To see the turtle populations so healthy here is a powerful reminder of why conservation is important and does work when implemented well.


Why Jupiter?

The combination of the ocean, the preserved nature, family-friendliness, the restaurant scene, most of all – the people.


What is next for JUP?

We want to make an impact on some charities we hold close to our hearts this year. Watch this space!



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